The project is aimed at milk and meat producers, farmers utilizing the Lapland Cattle as a breed, tourism entrepreneurs and restaurants, food processing companies, advisory and research institutes and other service providers. Other target groups include consumers and tourists, science centres, museums, associations and educational institutions.
Lapland Cattle (officially called Northern Finncattle) is a local cattle
breed which is well adapted to the arctic environment, but whose
specificity, adaptability and many outstanding qualities are poorly
utilized as compared to what opportunities they offer. At the end of
2020, there were 865 purebred adult Lapland Cattle dairy cows in the
whole Finland. The breed is classified as endangered.