Invest in social wellbeing for youth in their hometowns. Review corporate social investment policies in their entirety from the point of view of youth wellbeing. How can the company enhance youth wellbeing in town? Could it extend youth policies to the of the youth in the town by, for example, organizing open grant programmes to support youth initiatives designed for all local residents? Such measures can increase equality between company and non-company youth in town (especially in the gas and nuclear industries, where inequality is high). This should be done in close cooperation with the municipality, youth council, local youth parliament and similar bodies. As one young person in Nizhnyi Kuranakh said: ‘rather than bring a superstar to give a concert in town, they could spend the same money to run a youth club for an entire year’.