Jonna Häkkilä is a Professor of Industrial Design at the University of Lapland, Finland (2014-), and docent in Human-Computer Interaction (HCI) at the University of Oulu, Finland, and the leader of the user experience research group LUX at U. Lapland. Prior to this, she was Director of User Experience (UX) at the Center for Internet Excellence U. Oulu (2012-2014), and research leader at Nokia Research Center (2007-2011). In the REBOUND project, she is the leader of WP6, which focuses on participatory design. She received her PhD degree in computer science at the University of Oulu, Finland, in 2007. She has published over 150 peer-reviewed scientific papers on HCI, focusing on mobile and ubiquitous computing and user-centric design. She has received research grants as PI from the EU, Academy of Finland, Tekes/Business Finland, and Interreg, and her group’s interactive works have been presented in Milan Design, New York Wanted Design, and several museums in Scandinavia. Her research interests include unobtrusive interaction with technology, and in utilizing design methods for creating and assessing future technology visions.