Illustration for WONDER SEEKERS with logo and a tourist with a backbag

WONDER SEEKERS – Adventures in science

15.6.2022 10:00–16:00
Pohjoisranta 4
96100 Rovaniemi

Open seminar for tourism entrepreneurs on the benefits of learning experiences and science communication in tourism products, and workshop dedicated to developing and refining tourism products.

Are you, as an entrepreneur in the tourism business, interested in offering learning experiences to and sharing knowledge with your customers? We invite SMEs and entrepreneurs in the tourism business to join our seminar on how to include science communication into your products.

WONDER SEEKERS - EXPANDING MINDS is all about when tourism meets learning experiences. The Scientific Tourism project behind WONDER SEEKERS has developed a tourism concept called scientific tourism and invites you to join our network of businesses. At the seminar you can join a facilitated workshop on how to get started developing your products.

Register for the event:

Registration is free of charge and includes lunch. Limited number of places.

The goal of WONDER SEEKERS is to promote the visibility of Arctic tourism entrepreneurs to the community of science tourists and to act as an international marketing platform. Companies interested in science tourism can get their products on the website by applying to join the SCITOUR project network.

The Scientific Tourism (SCITOUR) project supports northern tourism entrepreneurs to develop scientific tourism products for the market. Scientific tourism is a combination of learning and experiences, where the sharing of knowledge and learning is an important part of the tourism experience. Such as sharing knowledge or local knowledge with tourists to increase and deepen tourists understanding of the experience. To this end, the project has created the Wonder Seekers brand and a website through which companies can market their science tourism products. The website has a fully funded marketing campaign. The project is funded by the Northern Periphery and Arctic programme.

More info about the project:
Ari Laakso, project leader
Arctic Centre, University of Lapland
040 4844293, ari.laakso(at)

More info about the event:
Helen Honkasaari, coordinator
MTI, University of Lapland

Programme, Arktikum, Rovaniemi, 15.6.22

Wednesday 15.6
Venue: Polarium

9:30 Registration and coffee
10:00 Programme starts:

Welcome words

Nicolas Gunslay, Chief Executive Producer, Arktikum Science Centre

Introduction to WONDER SEEKERS
Ari Laakso, science journalist, Arctic Centre

WONDER SEEKERS Marketing and Branding
Charlotte Weston, associate consultant, Designline Creative Ltd

Science tourism research and development
Juulia Räikkönen, adjunct professor, university researcher, University of Turku.

WONDER SEEKERS tourism knowledge network development
Johannes Welling, project manager, University of Iceland

12:00 Lunch
Venue: Aurora

13:00 Presentations from business partners
Venue: Aurora

Tiu Similä, Whale2sea

Finn Snaterse, Taiga Travels

14:00 Workshop: Develop your WONDER SEEKERS product
Venue: Aurora