Open seminar for tourism entrepreneurs on the benefits of learning experiences and science communication in tourism products, and workshop dedicated to developing and refining tourism products.
Are you, as an entrepreneur in the tourism business, interested in offering learning experiences to and sharing knowledge with your customers? We invite SMEs and entrepreneurs in the tourism business to join our seminar on how to include science communication into your products.
WONDER SEEKERS - EXPANDING MINDS is all about when tourism meets learning experiences. The Scientific Tourism project behind WONDER SEEKERS has developed a tourism concept called scientific tourism and invites you to join our network of businesses. At the seminar you can join a facilitated workshop on how to get started developing your products.
Register for the event: https://forms.gle/Sdiy4PhMM6QBg89V6
Registration is free of charge and includes lunch. Limited number of places.
The goal of WONDER SEEKERS is to promote the visibility of Arctic tourism entrepreneurs to the community of science tourists and to act as an international marketing platform. Companies interested in science tourism can get their products on the website by applying to join the SCITOUR project network.
The Scientific Tourism (SCITOUR) project supports northern tourism entrepreneurs to develop scientific tourism products for the market. Scientific tourism is a combination of learning and experiences, where the sharing of knowledge and learning is an important part of the tourism experience. Such as sharing knowledge or local knowledge with tourists to increase and deepen tourists understanding of the experience. To this end, the project has created the Wonder Seekers brand and a website through which companies can market their science tourism products. The website has a fully funded marketing campaign. The project is funded by the Northern Periphery and Arctic programme.
More info about the project:
Ari Laakso, project leader
Arctic Centre, University of Lapland
040 4844293, ari.laakso(at)ulapland.fi
More info about the event:
Helen Honkasaari, coordinator
MTI, University of Lapland
Programme, Arktikum, Rovaniemi, 15.6.22
WONDER SEEKERS Seminar
9:30 Registration and coffee
10:00 Programme starts:
Nicolas Gunslay, Chief Executive Producer, Arktikum Science Centre
Introduction to WONDER SEEKERS
Ari Laakso, science journalist, Arctic Centre
WONDER SEEKERS Marketing and Branding
Charlotte Weston, associate consultant, Designline Creative Ltd
Science tourism research and development
Juulia Räikkönen, adjunct professor, university researcher, University of Turku.
WONDER SEEKERS tourism knowledge network development
Johannes Welling, project manager, University of Iceland
13:00 Presentations from business partners
Tiu Similä, Whale2sea
Finn Snaterse, Taiga Travels
14:00 Workshop: Develop your WONDER SEEKERS product